Successful international trade is about winning business in foreign markets. The tools and techniques used for domestic marketing need to be adapted for international trade. With the right preparation, international marketing can be approached in a structured, well-informed and focused way to get the best return on the effort and resource invested in this important activity.
This workshop aims to demystify international marketing and how to evolve an effective strategy to develop business overseas. It will consider the key areas of difference in the elements of marketing, strategic options for marketing, cultural issues, how to identify and research markets, and the basics of selling overseas.
Export Sales Training Course Content:
Understand the nature of the international marketing environment and the options available
Application of PESTEL and SWOT analysis
The importance of cultural understanding and the management of cultural difference
Strategic considerations for market entry, company organisation, skills and personnel
The international difference in the marketing mix
Consideration of the key factors for product, price, distribution, promotion and communications
The five stage process to research screen and select markets
Crucial issues to be considered in international selling
To enable the first steps into overseas marketing
Understand some of the key marketing principles, tools and techniques and their application to oversea markets
Identify the essential considerations for effective marketing in an international context
Undertake foreign market selection, segmentation and niche identification
Approach selling overseas with greater confidence and understanding
One day - approximate training time 6 hours
Who should attend?
This course would be suitable for all staff from companies considering exporting for the first time, new staff joining established exporting companies, the more experienced exporter who may be seeking to expand their portfolio of clients or exporters who require access to the latest information and techniques.
The specialist trainer will use lecturing and presentations, reference to fictitious and real examples and participatory exercises to illustrate course content. The delegates will receive copies of the slide presentation and a workbook for future reference
Cost and Availability
For public course fees and schedule please see listings on course schedule page. We would be pleased to quote for in company delivery. Please contact us for a quotation
Make an enquiry
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