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Winning Export Business


Continuous Professional Development

This course is graded as entry level and would qualify for 10 Continuous Professional Development points. If required, the CPD certificate will be issued by the Institute of Export
 

Seminar Description:
 
This one-day course is designed to give an outline of the many aspects that need to be considered when considering export sales. It creates an awareness of the benefits of export sales, methods of distribution, sources of information, safe costings and quotations, winning the order and how to get paid on time.

Duration:

One day

Who should attend?

This course would be suitable for all staff from companies considering exporting for the first time, new staff joining established exporting companies, the more experienced exporter who may be seeking to expand their portfolio of clients or exporters who require access to the latest information and techniques.

Training Methods:

The tutor will use lecturing techniques, video and slide presentations, reference to fictitious and real examples and participatory exercises/role play to illustrate course content. The delegates will receive copies of the slides on which notes can be made together with copies of the handouts for future reference

Seminar Objectives:

The objective is to give the delegate an overview of the cultural and practical factors that should be considered when initiating and negotiating an export transaction

Topics covered:

  • Why Export - Benefits of Exporting
  • Single & Multi Market Patterns, Product Life Cycles, New Products
  • Sources of Information
  • Design & Packaging
  • Market Profiles, Buyer Profiles and Partner Profiles
  • Direct & Indirect Sales - Agents and Distributors
  • Where do Negotiations Start?
  • Costings - getting them right
  • The Freight Forwarder
  • The New Incoterms® 2010 Rules
  • Getting Paid - Terms of Payment
  • Getting the Letter of Credit you want
  • Insurance - Marine & Credit
  • Quotations
  • Visiting the Market - Cultural Issues - Dos & Donts
  • Negotiating Techniques - Buyers and Sellers
  • Order of Negotiation - Keeping control
  • Closing the Deal

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